Motivation? I think the motivation is to get something done as faster you can to proof something or just to solve one problem you have.
The motivation is very particular from person to person and depends on the project you are doing.
Arduino can be a faster path to get something done by someone with limited skills or time. I'm not saying that Arduino is for limited skills users but it's easier than ESP-IDF to get started in the embedded world and tons of examples are also available, libraries, full projects, tutorials, videos, etc.
I know a lot of serious companies (really big companies) that use Arduino for prototyping and PoC just because you can get something working very fast to prove to someone from the high-level management that the project is doable.
For products, the limitation of using Arduino is the license model. For some code and libraries, you need to share your source code.
You can see more about it here:
https://github.com/espressif/arduino-es ... LICENSE.md
Anyway, the core of the Arduino ESP32 is the ESP-IDF and you can start with Arduino and then move to ESP-IDF if you want.